Let’s see why many affiliates are moving to native ads to promote their affiliate offers, and how exactly they are promoting them.
A brief introduction to native ads, specifically content discovery.
As wikipedia well says, it’s a advertising, but it doesn’t look like it. It’s “disguised”.
We are talking in this article about “content discovery” native ads, which are those promoted / related content ads you typically see in blog posts of big publishers.
Let’s have a look at an example. Like these “Around the web” found on Time.com:
You see the “Google Apps for Work” ad on the left sidebar? That’s an ad. But those “around the web” are ads too. They just look like suggested content.
The visitors is reading an article on reputable and trusted Time Magazine, so when they click on this “related content” and go to another publication, some of the trust is transferred.
Let’s have a look at where the visitor is taken. Here’s the landing page:
Huh, this just looks like an article.
But it’s a cleverly crafted article with only one purpose: sell you a skin care product.
When you scroll down a little bit you will see links to the offer: “LifeCell All-in-One Anti Aging Treatment”.
In fact if you click anywhere on this page you will be taken to the offer page, which seems to be a common practice among affiliates. That’s because you don’t want the visitor going anywhere else but to the offer.
The purpose of this article / landing page is to help the visitor convert into a customer in the next step.
It’s telling him a story in form of an article to convince him, full of social proof from fake facebook comments, dropping famous names like Oprah and a whole lot of other marketing techniques.
Because sending the visitor from Time Magazine directly to a page where you’re clearly trying to sell him the product wouldn’t work. It’s too obvious.
To stay compliant though, you can’t trick the visitor. So you need to clearly state that this is not a real article. Here it is:
It says it’s an advertorial, and it says it’s “Content Sponsored by Lifecell”, but the visitor always jumps immediately to the headline and starts reading the article. They will miss that.
And the best part is at the bottom of the page, but who ever gets to the very bottom?
It clearly tells you the story is a dramatization and fictional. In other words, nothing is necessarily true and this it not an actual article.
Let’s have a look at the offer page where the visitor would go if he clicks on any link:
Boom! Here’s where the visitor is asked to give his details.
This is actually a CPA (Cost Per Action) offer that can be found over at BizProfits.
It pays $35 for every time a visitor fills up that form and then gives his credit card details in the next page. Not a bad payout at all.
So the visitor, who was reading an article on Time Magazine, got curious about this “skin tighteners for men” and is now reading an “article” in another seemingly reputable blog which it telling him great things about this LifeCell product.
Once he lands on LifeCell’s website he’s most likely going to take his wallet out, because he’s been presold so well in the previous step.
Let’s make some simple hypothetical calculations
Let’s say you buy some native ads from Outbrain and send 100 clicks to that landing page and it costs you $0,35 per click. That’s $35 spent.
If you just convert 1% you already break even.
Convert 2% and you’re already making a $35 profit.
Now let’s say you get your conversions up to 3%, your cost per click down to $0,30 and you send 1,000 visitors.
That’s $300 spent and $1,050 in revenue = $750 in profit. Not bad, now repeat tomorrow.
How can YOU profit from native ads?
You could replicate exactly this system and make a profit.
But here’s a good piece of timeless advice: don’t reinvent the wheel!
Stop using unproven ideas, and start spying what other people are doing.
How to spy and find successful native ads?
One way to do it is manually. You can go to site like Time.com and look at their ads.
There’s a few problems with that though.
- You will just see ads targeted to your country and other factors that are specific to you.
Solution: Use private VPNs and clear your cookies often.
- Once you click an ad you’re likely to stop seeing it, so that makes it hard to see across which sites it’s been shown.
Solution: Right-click on the ad and open in a separate private tab.
- It will take tons of time and you will likely miss thousands of ads because you can’t be there 24/7.
Solution: Use Advault
Spying native ads with Advault will not only save you time.
You will get access to a huge database of 3million+ ads with around 5 thousand being added daily.
On these ads, you will see metrics that will tell you if the ad was successful for the advertiser. Most importantly how long the ad has been running (a good indicator that the ad is successful), how many times it has been seen per day (a good indicator of the budget they are spending), on which sites it has been seen and more.
So now you can do things like search all ads containing “skin” to find all other CPA offers being promoted thru native ads, ready for you to replicate.
You can also see all ads being shown on a specific publisher website without having to refresh hundreds of times. And you will see exactly on which countries and devices the ads are being shown.
The small investment compared to the huge amount of data and time saved you get is a no-brainer.
Sign up for the 3 day trial for just $1.