An overview of Advault and how to use it to find profitable native ad campaigns.
Table of contents
What is Advault
Advault is a native ads spy tool. Specifically we spy on content discovery native ads to gather useful data about them. It’s an essential tool if you’re planning to run your own native ads, because it allows you to see which ads other advertisers are running and if they are successful or not.
We have many cute little robots (actually they’re 23 powerful servers with 136GB of RAM and 19 VPNs) crawling the web 24/7, in search of native ads.
What kinds of ads will you find on Advault?
You will mainly find three types of ads, depending on the advertisers objective.
These ads point to a landing page (usually a blog post / advertorial where they pre-sell the affiliate offer) or sometimes directly to an affiliate offer/product page. Their objective is to generate a sale and get a commission.
We mark these ads with a “!” sign, and you can filter in “Advanced search” by activating “Filter redirects”.
Learn more about How Affiliates are Making Money with Native Ads
Arbitrage ads point to content (a blog post) and their objective is to make the visitor click on an ad (so they can make more money from ad clicks than what they spent on native ads).
You can recognise thes because the landing page is always full of ads.
Audience building / content discovery ads
Some publishers (blogs, newspapers, etc) use native ads to trive traffic to their site in the hopes that they will like the content and become a regular reader
How to find profitable native ads
The whole purpose of Advault is to help you find ads that are successful so you can learn from them or directly replicate them.
The metrics you should be looking at are Longest ad run and Times seen.
- “Longest ad run” » is the longest span of consecutive days we have seen an ad running. For example, this metric will be 5 if we’ve seen the ad for 5 consecutive days.
We consider an ad is successful when it’s been running anywhere from 5 to 7 days. And what we recommend you do is save that ad to your favorites by clicking the heart button, so you can come back to it and see if it’s still running.
- “Times seen” » is the number of times we have seen the ad. This is not exactly the impressions the ad is getting as that would be impossible for anyone to know, but it’s a number that is correlated to the number of impressions.
So the “Times seen” an ad has, could indicate the budget they are spending. Sometimes you see that the ad starts with few “Times seen” and then after a certain point it increases. This is a good sign that the ad is successful.
Method 1: Look at the top ads, keywords and advertisers
There are three sections in the dashboard page which we recommend to visit daily, because native campaigns that are hot right now can be discovered here at a glance.
Some days ago I noticed the word “smartphone” appeared as the top 2 keyword for the day with 377 ads.
I clicked on it and I discovered a very interesting product to promote: “The TrackR”. And there are tons of advertisers promoting it already.
Here you can see the top advertisers (the ones with most ads) for the day, week and year.
Click on them to see all ads by that advertiser.
Method 2: Search a keyword + advanced search
If you’re researching a specific niche or affiliate offer you want to promote, start by searching a keyword.
You can filter your search results by minimum “Longest ad run”, and set the dates to the last couple of weeks. And remember you can also sort the results by any parameter.
It’s also wise to filter by specific ad networks, countries, devices and if you’re looking for affiliate ads select “Redirects only”.
Once you find some interesting ads, save them. And click on “View all ads pointing to this domain” which will show you more ads pointing to the same offer/landing page.
Method 3: Look at the latest ads
We add new ads every couple of minutes, so the opportunities could be just around the corner.
Look at the latest ads (simply go to “Search ads” and sort by “First seen”) and filter those by minimum “Longest ad run” of anywhere between 5 and 7 days or more.
When you see an interesting ad, add it to your favorites gallery by clicking the heart button and observe it closely.
- Search for a competitor by entering their URL in the search field and selecting “URL” from the dropdown.
- Search by publisher to view all ads shown on that publisher (the website where the ads were seen).
- Search ads shown on a specific ad network, targeting country, device or language.
How to replicate a profitable ad
Once you’ve found successful ads and you want to replicate those, here’s a few guidelines:
- Save your ads to the favorites gallery to keep track of them.
- Replicate the exact same ad, with the same image, same headline and same landing page.
- Look for similar duplicated ads. Search for the same or similar ad title and you could find what looks like ad duplicates. These are not really duplicates. If you look closer, the advertiser might be testing with a slightly different URL which could mean a different landing page or that they are targeting different publishers or countries.
Step 1: Download the image and copy the headline.
To download the original ad image you just have to click on the download image button.
Step 2: Download the landing page (prelander).
Hovering over the URL parameter (right next to the ad image) will show you a preview of the landing page, and if you click on it you will go to the landing page.
Downloading the landing page to replicate it is very easy.
Simply navigate to the page and click File > Save Page As (Ctrl + S) on your favorite browser (we use Firefox).
After that it’s a matter of replacing the affiliate links inside the landing page with your own affiliate links, and then uploading it to your web hosting server to put it online.
Step 3: Find the affiliate offer and sign up.
Finding the affiliate offer is a little trickier but not hard.
Click on the affiliate link inside the landing page and go to the offer page. You want to figure out the name of the product / offer.
- Google the name of the offer + “affiliate”.
- Search for the offer name at Odigger or OfferVault.
- Look inside the landing page or offer page, usually at the bottom, for a link to “affiliates” or “partners”.
Before you launch your native ads
Take advantage of our native ad coupon codes.
We’ve partnered up with different native ad networks to offer you credit match coupon codes. I’ve you’re a paying customer you will find these here: https://panel.advault.io/adcredits/.
Questions / Feedback / Bugs
If you have ANY question about Advault, we will be more than happy to help you quick. Simply click the chat bubble button inside the control panel and we’ll be right with you.
We thrive to fix bugs and implement feature requests as soon as possible because we want to make Advault great for you.
We have created a section of frequently asked questions here: https://panel.advault.io/faq/